this is the link to my evaluation blog!
http://bensevaluationa2.blogspot.co.uk

fashion for music video

Fashion for music video 

target audience

Target audience

The reason why I need to concentrate in detail on my target audience is becaue everything that is planned and created  for my music video is looking into there styles and fashions, the likes and dislikes and there favourite genres and type of music video.

For my music video my main target audience will be 17-22 year olds. There will be no concentration on a specific gender as I think the music video will be understood and accessed by all.

Demographics

Gender: male

Age: 18 to 25

Income: average

Nationality: British

Ethnicity: white 

personality and life style. 

Someone who looks beyond the official top 40 and other charts, and someone who is fascinated about lyrical attributes as well as the talents of each band member. He feels very passionately about music in general and although he is constantly searching for the new and bright upcoming band he never forgets about those historical bands who arguably if never existed we would never have seen some of the main talents we are experiencing (Beatles, Jimi Hendrix, Bob Dylan, Queen). He subscribes to daily rock and blues magazines and is in a band himself. He plays guitar. He is very  in his views and would stand up against the majority to argue them. 

Media consumption: Subscribes to weekly magazines and although he loves to listen download music from iTunes and Spotify he also loves CDs and records in which he plays on his Hi-fi. He isn't overly into TV, but loves to watch the occasional movie comedy. Because of this he owns and iPod classic with 180 GB as he doesn't need an iPod touch, smartphone or tablet because his main source of entertainment. 

Font ideas

practice CD

Practice Magazine advert

Development of magazine advert

Fashion for Jack White

Fashion for Tom

The clothes that I would like Jack to wear are mixture of punk and vintage. The reason I want these two types of clothing is because I want to represent the typical 'young man' who are stereotyped as relaxed and not to bothered about romance. In the video he shrugs off his love for her with humerus cocky gestures.

Artist profile

artist profiles

Henry belcher 
The reason I picked henry to play the role of the guitarist in the bored students is because firstly of his already gained experience in music and shooting videos as he has had to do it many times before. The other reason and possibly the most important is because he plays guitar to a very high level and so matching the rhythm of the song would be a lot easier.


There first album was called "A Tint of Music", but it wasn't until they release of the album "An album with a guitar" which hit top five in the USA and third in the UK. There new album "our perfect disease" is set to be the biggest one yet, with rumours of a song which has been predicted to shoot up the charts as soon as it is for sale to the general public. 

Tom Waddington

The reason I picked Tom as my actor is because he wears punk rock clothing, the same i want in my video. He is also not afraid to be passionate and creative during the videoing, he is very creative which makes it easier for the director and the actors to work efficiently.















Oscar robinson

I picked oscar for similar reasons to henry as he is a natural musician which makes the performance elements of the video a lot easier to organise. 

Music video treatment

music video treatment 

artist- The White stripes 
track- Its true that we love one another  
director- Ben McCarthy
genre- rock/acoustic 

 

My music video will be portray the narrative of a couple confessing there love for one another. The video contains three characters. Meg, who is the best friend of Holly and Jack who is the man who is in love with Holly and vice versa. In the lyrics there is slight changes in the mood of the song, one second they are saying how much they love one another and the next they are teasing each other and explaining the reasons they couldn't possibly be together. My video will  show the couple confronting on
another.

Style 

In my music video there is going to be one male and two females. For my male I want his fashion to be vintage/rebellious. This is because my chosen song doesn't fit under one specific genre, and i think that it is important to represent the mixture of acoustic and the rock/classic rock feel to the song. I have created a very simple mood board of the items of clothing that I want the male (Jack) to wear.


On the top left hand of the mood board you will see two models with shirts on. The use of these shirts are that they are full of pattern and will give the character energy. For the music video I intend to rip the jeans and converse, this will represent a slightly rebellious feel to the character, displaying the stereotypical rock star. The denim jacket is an item of clothing that has been around for a long time, especially through the time when the white stripes where around. One of my ideas is to change to color of clothing according to the mood of the song.

Methods and techniques. 

One of the most important attributes that my music video is going to contain is color. Firstly through a projector, and secondly through clothing and face paints. The reason that I want to employ this style is because the music video has different moods throughout the video and i think that it is important to find a way of representing these different moods.



Split screens. 

We often see split screens in movies, they are usually used when people are conversating in different areas, sometimes they do not realize they are talking to one another. My inspiration to place this idea in my music video came from the beginning of the film Grease. At the beginning of the film it shows sandy and dannty singing about one another, it flicks back from Danny to Sandy consistently throughout the song. The audience can see how the couple feel about each other but the actors do not.  

Setting mood board 

Overview of music video 

In my music video there will be three characters. Holly (played by Sophie Barton), Meg (played by Sarah Oakly) and Jack (played by Tom Waddington). The music video will be a narrative of Holly and Jacks relationship. The versus in the song are Jack and holly teasing each other, but in the way chorus it is them expressing there love for one another. The shots in the video will be fairly simplistic, in the versus it will be all three of them walking down a lit up road. The setting or the shots will not be the part of the video that catches the audiences eye, the aspect of the video that will be most concentrated in is the link between the lyrics and the narrative of the music video. The main focus of the video is over the debate between Jack and Holly and the love affair they have. 

magazine advert 3

magazine advert 3

• Jay z is a very well known artist and has a large fan base, this is shown in the way that an image of him has not been put on advertisement as people already have a familiar picture of him. Instead they focus more on the artistic side to the album. 
• The colour scheme is red, white and black. All these colours serve different purposes in attracting fans. The black font stands out nicely from the white background catching the viewers eye, but the artist name and album name are not the main focus of this advertisement. The image is more significant then the writing, which suggests that the artist wants the audience to focus on the link between the image and the album rather then the text.
• Both sets of text are positioned in the center, top and bottom of the page which makes the release dates and name of the album more clear to the audience. 

magazine advert 2

Magazine adverts 

stereophonic- keep calm and carry on 

• The band name stands out to the audience as it is large, black bold letters on a white background. It is also underlined so this makes it even more eye catching to the audience. The fact that the background is clouds behind the title gives it even more effect.
• They are all sitting at a table having a meal in the middle of the ocean, it is not rare to see strange and unrealistic photos like this when advertising an artist.The image has huge links with the album name 'keep calm and carry on'. In the image we see that they are carrying on in there day to day activities even though they are sitting in the middle of the ocean, this may suggest that even when you are in an unfamiliar situation, just keep calm like they are doing in the picture. Another reason why artists may use strange images to advertise them selves is that unfamiliar pictures are more often to be remembered and recognized then simple and ordinary photos. For example lady gaga always uses weird and wonderful styles of clothing in her music videos and magazines. 
• On the bottom of the page we see the release dates, where to download the album and the the link to the stereo phonics album. The colour of the font is a very light blue against a blackish background which makes it more eye catching to public. 
• 'keep calm and carry on' is a quote that is well known and is also the name of the album, it written in the same font which makes it more memorable to the audience. 

magazine covers

Magazine advertisements 

Why do artists choose to advertise through magazines?

• to firstly create an image of there style to the audience and fans. 
• promoting the artist by exploiting them to the public. 
• to give more information about upcoming albums and tours. 
• to show extra information about the album 

• The image is there to represent punk rock genre. The band members are all stood in a relaxed, slumped position. The singer of a band is often the person that is most well known and concentrated on. We can see it in this photo, the four band members looking directly at the camera standing behind the singer (Axile Rose). This lets us know that there is authority and that he is one of the most important members of the band. 
• The colors used represents the simplicity of the magazine cover. Simple magazine adverts can often work to an artists advantage, as they are clear and in block form, so titles and subtitles stand out. It may also suggest to the fan that it is more about the music then it is advertising fancy magazine adverts. 

digipack analysis 3

Digipack analysis 3

Arctic monkeys- whatever people say I am, that is what I am not.

We can see that the front cover is in black and white which creates a retro feel to the album which links with the indie/rock genre. The picture is of him having a cigarette which may represent the rebellious stereotypes from rock music. The name of the album is in the top left corner in black to stand out from the white background.                                                              

The black and white colors are kept consistent throughout the whole digipack which makes the album look professional. The cigarettes on the album add to the rebellious representation of the genre of rock/indie and appeals to that particular target audience.









The track names are in white to stand out from the black background. The cigarette is again used to carry on the theme of youth and recklessness.

chosen song analysis

chosen song analysis

The song I have chosen is White stripes- its true that we love one another. 

This song is about the love shared between Jack white hall and Holly. The song contains certain levels of humour but also declaring there love for each other. 

 It's True That We Love One Another"

Well it's true that we love one another
I love Jack White like a little BROTHER
Well Holly I love you too but there's
Just so much that I don't know about you

Jack give me some money to pay my bills
All the dough I give you Holly
You been using on pain pills
Jack will you call me if you're able?
I got your phone number written
In the back of my bible
Jack I think your pulling my leg
And I think maybe I better ask Meg
Meg do you think Jack really loves me?
You know, I don't care because
Jack really bugs me
Why don't you ask him now?
Well I would Meg
I really just don't know how
Just say 'Jack , do you adore me?'
Well I would Holly but love really bores me
Well maybe we should just be friends
I'm just kidding Holly
You know that I'll love you 'til the end

Well it's true that we love one another
I love Jack White like a little brother
Well Holly I love you too but there's
Just so much that I don't know about you

Holly give me some of your English lovin'
If I did that Jack I'd have one in the oven
Why don't you go off and just love yourself
If I did that Holly there won't be anything
Left for anybody else
Jack it's too bad about the way you look
You know I gave that horse a carrot
So he'd break your foot
Will the two of you cut it out
And tell 'em what it's really all about

Well it's true that we love one another
I love Jack White like a little brother
Well Holly I love you too but there's
Just so much that I don't know about you

The reason I think I could make a great eye catching music video with this song is mainly down to the story line. It shows the arguing and teasing that any couple that truly love each other have. My idea for the video is to recreate this story line, to have one a boy acting as Jack, a girl as Holly and another girl as Meg who is the best friend/Councillor of the story. However for it to stick with in the audiences mind I must incorporate other effects. Usually in the genre of acoustic there is little lighting and hi-fi technology used as is it seen not to fit the mood of the genre. However I think by combining the the two together will create something that audiences will remember.

Inspirations for chosen song. 

My inspiration for the idea of this video came from a music video from Gotye with his number one single somebody that I used to know. In this video it shows the love story between the two and how they fell out and now do not look at them in the same way. you can also how they have used the painting the background. Ways in which this video and mine will be similar is that mine will follow a story line of love but in a happier and more jolly mood to this.

Another inspiration to create this style of video is from the musical Grease. The first song in the musical is summer lovin. This is where both Sandy and Danny are singing about there love story over the summer not realizing that they are both at the same school. During the song it flicks from Danny to Sandy, so the audience know how they feel for one another but the actors don't, this adds tension to the story as the audience wan them to meet and fall in love.

lighting and effects

Because of the happy nature of the song I want to use bright colours. In the song there are moments where the mood changes, so I want to have the background representing the moods. For example to have the bright colors shown on the left when they are singing about there love for one another, but one they start to tease and argue it will go back to an ordinary background.

The picture shown one the right is the sort of effect I want to employ into my music video. As you can see by standing in front of the projector makes her become part of the background which I think is very effective.

possible song choices

Possible song choices

These are three possible song choices for my music video, and a breif description of why I think they would be good choices.

white stripes- Its true that we love one another.

There is no official music video as it is a fairly old song. I thought this may be a good song to choose as it is about two people arguing in a humorous manor over there love for each other. I think i could create a very good narrative music video using this song, as it is to people arguing and teasing each other about there love for one another.


Wombats- I like girls and fast cars.

This song is a the creating of the stereotype of a young man. Being in this age category the song may be very easy to relate to. If I was to do this song I would follow a narrative/performance video, with shots going back and forth from the band playing to the story line. The song is about boys who dont care about serious things such as making money or having a particular life style, they just want to have fun.



Jimi Hendrix- little wings.

The reason i have picked this song as one of my options is because the lyrics are truly spectacular. These lyrics which are mind boggling could be made into a beautiful flowing love story, and its only a very short song.

possible genre for music video

 

 

 

Features that may be seen in a typical rock music video:

• often in a performance style, so either the band playing in the studio, in a practice session or at a live concert. This is because the main focus is on the instruments they are palying so it is important that the video shows that to attract veiwers.
• The clothing is usual deviant from how the average person dresses. It largely depends on what sub genre it is, for example if it is heavy metal the band memebers may be wearing gothic clothing.
• The main focus will be on the singer, unless the band have a very famous drummer of guitarist. For example more people will be fans of the Slash then they are Axile rose. 

Features that may be seen in a typical acoustic music video:

• In the genre of acoustic it can sometimes just be the singer with a guitar. So they have to make one of the two attractive to the audience. The main focus is on the lyrics, this is why many acoustic songs are based on the theme of love, as it is a strong appealing theme that everyone like to hear about.
• Because the lyrics are such a vital part of the how they attract fans, It is often that the music video will be in a narrative linking to the lyrics of the song.

 

mood board

mood board

This mood board shows some of the way in which I want to conduct my mood board. By standing in front of a projector you can create colourful back grounds. It also possible to do with real locations as shown the picture on the top right and top left. As the pattern of the background also comes off the person it make them seem part of the background.

Conte's remix- wake me up by Avicci.

There are many different things you can do using projector screens. A very advanced use of projectors is shown in Conte's remix of wake me up by Avicii. Although this may be far to advanced for the technology I have to use, it is a great example of how different types of technologies can be used in different ways.

digipack analysis 2

Digipacks 2

JAY Z AND LINKIN PARK- collison course

Front cover- Linkin park are a rock band with an electronic feel to them and Jay z is a very well known rapper. We can see that on the front cover there is the graffiti pattern behind the writing. This may represent the hip hop side of the album and the brown behind it may represent the more rock side, combining the two together can attract fans from both genres meaning twice as many buyers of the CD. The name of the album collision course describes the merging of the two different genres. 

The same sort of dark colours are kept throughout the album as seen on the CD. This makes the album look professional and keeps the colour scheme consistent. I will keep my colour scheme consistent when I come to do my digipack as it makes it more aesthetically pleasing. We see the font on both the front cover and on the CD are made so it looks 3D, this makes it more eye catching to the audience. 

On the inside flap there is information about live performances, content of the dvd and studio features. This offers a higher incentive to the fans to buy the digipack as they are getting more information and more features then they would just buying the normal album. Then of course there is the track list, again keeping a constant colour scheme through out the whole album. By using covers of Jay z songs this then targets a larger audience as the better known songs are being played by different artists and merging different genres. 

Examples of digipacks

Digipacks analysis 

Digipack were first created to give fans more information and features when buying CDs, in the idea that this will attract buyers in a similar way to a music video. This gives fans a reason to buy the CD rather then just download via iTunes or the internet.
The example I am going to use is ACDC's digipack of there album Back In black. 

Front cover- The front cover to this album is very simplistic, no pictures, no patterns just the name of the band and the album. But this doesn't make it any less eye catching to the audience as it relates to the name of the album. The colour black is a rebellious colour which relates to the rock genre stereotype. By having the main focus be on the album name make the buyer think more about how this could relate to ACDC and the songs with in the album.




CD- the dark, gloomy and mysterious odours on the CD suggest gives off idea of what the album may contain and the tone of some of the songs. The simple colours all over the Digipack may suggest that the songs are not going to have any miraculous changes, just the four band members playing there original sort of music. This proves to be true in the song Back in black, which most people see to be one of the most famous rock songs of the 80s and even with its simple tune, one of the most well known guitar riffs.

Track list- the white writing on the black background makes the tracks stand out and easy to see.
by using black it keeps the colour scheme the same throughout the whole album, this keeps the buyers thoughts about the album the same.







in general the CD is fairly simple but this can work to an artists advantage as it can stand out just as much to a CD that is packed with colour.

Digipacks

Why use Digipacks? 

Digipacks can be used to inform the audience of more information about the CD and so on. They are usually used to attract audiences and create more buyers by there aesthetics and advantages to normal  CDs. It fold out into a display of information about the album, including album name, track name, pictures of band and other extra information.

acoustic music conventions

acoustic music conventions

MISE-EN-SCENE- there is no particular way that acoustic artists dress apart from some who may dress in an indie style. this is to show the that its all about the music for them and not about dressing in a particular way to provide themselves with fame and popularity. The main focus is on there instruments to show off there talent to the viewers. the location that acoustic videos are often filmed inure fairly peaceful locations such as in fields or in the studio. They often follow a story line that relates to the lyrics.

CAMERA TECHNIQUES- the camera usually concentrates on the instrument they are playing, most commonly an acoustic guitar.

Acoustic music is the genre I will most likely use for my music video. This is because the lyrics are easy to relate to and you can come up with and create some great story lines that are linked with the tone and rhythm of the song. 

Initial reasearch

Initial reasearch

I gave three questionaires out to find out what music and music videos these students were into. This is what they said:

ZOE SAID:

JADE SAID:

SOPHIE SAID:

conventions of dance and electric music

conventions of dance and electric music

MISE-EN-SCENE- Dance videos are often located in clubs where the atmosphere is upbeat and fits the tone of the song. Although the DJ is not doing anything he is still shown with his equipment to show off his musical talent. Females are often shown with little clothing on and the men are seen as very dominant. The crowds in the club are often predominately women with provocative clothing. Other locations where dance music videos may be filmed is in tropical locations, large boats, beaches or large beach houses. An example of this is Jennifer Lopez- on the floor.    

CAMERA TECHNIQUES- As there are no specific instruments to be zoomed in on the main focus is on the crowd and the singer (if there is one). there are lots of shots from up high which shows the whole crowd in the club dancing and so on. This then shows the mood and how everyone is having a great time, this attracts viewers. 

EDITING- often high tech lighting is used so that it fits the beat and gives of club vibes.  

rock music video conventions

rock music video conventions 

rock music is usually filmed in a performance format. This is the band usually being filmed in there natural environment, such as having a band practice or being filmed live. There is often a story which then intertwines with them performing live. Modern rock music tends to have more story based music videos, unlike older rock which is found to still dominate the rock industry tend to just have videos of them performing live and only for the most popular songs will there be videos as there was firstly limited people who had television and also the technology for filming was no where near as advanced as we see it today. Some examples of this are  Led Zeppelin, Jimi Hendrix and Guns & Roses.

                                         Led Zeppelin- going to California (live at earls court)  

MISE-EN-SCENE- Rock music can be stereotyped to be seen as rebellious and fighting against society, especially the sub genre of heavy metal. The clothing often worn by rock stars is often either very simple or very extreme, For example David Bowie used to dress very femininity in the days of glam rock, where as Iggy pop use not even wear a shirt even at the age of sixty. rock stars often have a piece of clothing that they are remembered by and that resembles them. 

Freddie Mercury always sang with a half microphone stand, something is remembered for.  

for example Slash, who is the guitarist in Guns & Roses wear his top hat and that is something that he is remembered by.

        

likely locations for a music video are arenas and stadiums if the bands music is them at a concert, for louder and more thrash metal the location may be in dark and mysterious places (e.g a forest, abandoned warehouse or buildings).



CAMERA TECHNIQUES- The lead singer is often the main focus of the band and there will be less shots of the drummer, guitarist and other musicians in the band. There are often close ups of the instruments that they are playing to display the talents that they have to the audience. Hand held camera techniques are used to show what it would be there to see them live and to recreate the atmosphere. Even if the song is not particularly good by making the atmosphere seem very lively it makes the watcher of the video feel that they are a very talented band. An example of this is Cage the elephant, come a little closer. 

EDITING- The editing often has to change the frame fairly quickly so that they can focus on each band member for a certain amount of time. Also the editing often has to represent the mood of the song and its pace.