Music video treatment

music video treatment 

artist- The White stripes 
track- Its true that we love one another  
director- Ben McCarthy
genre- rock/acoustic 

 

My music video will be portray the narrative of a couple confessing there love for one another. The video contains three characters. Meg, who is the best friend of Holly and Jack who is the man who is in love with Holly and vice versa. In the lyrics there is slight changes in the mood of the song, one second they are saying how much they love one another and the next they are teasing each other and explaining the reasons they couldn't possibly be together. My video will  show the couple confronting on
another.

Style 

In my music video there is going to be one male and two females. For my male I want his fashion to be vintage/rebellious. This is because my chosen song doesn't fit under one specific genre, and i think that it is important to represent the mixture of acoustic and the rock/classic rock feel to the song. I have created a very simple mood board of the items of clothing that I want the male (Jack) to wear.


On the top left hand of the mood board you will see two models with shirts on. The use of these shirts are that they are full of pattern and will give the character energy. For the music video I intend to rip the jeans and converse, this will represent a slightly rebellious feel to the character, displaying the stereotypical rock star. The denim jacket is an item of clothing that has been around for a long time, especially through the time when the white stripes where around. One of my ideas is to change to color of clothing according to the mood of the song.

Methods and techniques. 

One of the most important attributes that my music video is going to contain is color. Firstly through a projector, and secondly through clothing and face paints. The reason that I want to employ this style is because the music video has different moods throughout the video and i think that it is important to find a way of representing these different moods.



Split screens. 

We often see split screens in movies, they are usually used when people are conversating in different areas, sometimes they do not realize they are talking to one another. My inspiration to place this idea in my music video came from the beginning of the film Grease. At the beginning of the film it shows sandy and dannty singing about one another, it flicks back from Danny to Sandy consistently throughout the song. The audience can see how the couple feel about each other but the actors do not.  

Setting mood board 

Overview of music video 

In my music video there will be three characters. Holly (played by Sophie Barton), Meg (played by Sarah Oakly) and Jack (played by Tom Waddington). The music video will be a narrative of Holly and Jacks relationship. The versus in the song are Jack and holly teasing each other, but in the way chorus it is them expressing there love for one another. The shots in the video will be fairly simplistic, in the versus it will be all three of them walking down a lit up road. The setting or the shots will not be the part of the video that catches the audiences eye, the aspect of the video that will be most concentrated in is the link between the lyrics and the narrative of the music video. The main focus of the video is over the debate between Jack and Holly and the love affair they have.