Examples of digipacks

Digipacks analysis 

Digipack were first created to give fans more information and features when buying CDs, in the idea that this will attract buyers in a similar way to a music video. This gives fans a reason to buy the CD rather then just download via iTunes or the internet.
The example I am going to use is ACDC's digipack of there album Back In black. 

Front cover- The front cover to this album is very simplistic, no pictures, no patterns just the name of the band and the album. But this doesn't make it any less eye catching to the audience as it relates to the name of the album. The colour black is a rebellious colour which relates to the rock genre stereotype. By having the main focus be on the album name make the buyer think more about how this could relate to ACDC and the songs with in the album.




CD- the dark, gloomy and mysterious odours on the CD suggest gives off idea of what the album may contain and the tone of some of the songs. The simple colours all over the Digipack may suggest that the songs are not going to have any miraculous changes, just the four band members playing there original sort of music. This proves to be true in the song Back in black, which most people see to be one of the most famous rock songs of the 80s and even with its simple tune, one of the most well known guitar riffs.

Track list- the white writing on the black background makes the tracks stand out and easy to see.
by using black it keeps the colour scheme the same throughout the whole album, this keeps the buyers thoughts about the album the same.







in general the CD is fairly simple but this can work to an artists advantage as it can stand out just as much to a CD that is packed with colour.