rock music video conventions
rock music is usually filmed in a performance format. This is the band usually being filmed in there natural environment, such as having a band practice or being filmed live. There is often a story which then intertwines with them performing live. Modern rock music tends to have more story based music videos, unlike older rock which is found to still dominate the rock industry tend to just have videos of them performing live and only for the most popular songs will there be videos as there was firstly limited people who had television and also the technology for filming was no where near as advanced as we see it today. Some examples of this are Led Zeppelin, Jimi Hendrix and Guns & Roses.
Led Zeppelin- going to California (live at earls court)
Freddie Mercury always sang with a half microphone stand, something is remembered for.

likely locations for a music video are arenas and stadiums if the bands music is them at a concert, for louder and more thrash metal the location may be in dark and mysterious places (e.g a forest, abandoned warehouse or buildings).
CAMERA TECHNIQUES- The lead singer is often the main focus of the band and there will be less shots of the drummer, guitarist and other musicians in the band. There are often close ups of the instruments that they are playing to display the talents that they have to the audience. Hand held camera techniques are used to show what it would be there to see them live and to recreate the atmosphere. Even if the song is not particularly good by making the atmosphere seem very lively it makes the watcher of the video feel that they are a very talented band. An example of this is Cage the elephant, come a little closer.
EDITING- The editing often has to change the frame fairly quickly so that they can focus on each band member for a certain amount of time. Also the editing often has to represent the mood of the song and its pace.
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