conventions of dance and electric music
MISE-EN-SCENE- Dance videos are often located in clubs where the atmosphere is upbeat and fits the tone of the song. Although the DJ is not doing anything he is still shown with his equipment to show off his musical talent. Females are often shown with little clothing on and the men are seen as very dominant. The crowds in the club are often predominately women with provocative clothing. Other locations where dance music videos may be filmed is in tropical locations, large boats, beaches or large beach houses. An example of this is Jennifer Lopez- on the floor.
CAMERA TECHNIQUES- As there are no specific instruments to be zoomed in on the main focus is on the crowd and the singer (if there is one). there are lots of shots from up high which shows the whole crowd in the club dancing and so on. This then shows the mood and how everyone is having a great time, this attracts viewers.
EDITING- often high tech lighting is used so that it fits the beat and gives of club vibes.
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