target audience

Target audience

The reason why I need to concentrate in detail on my target audience is becaue everything that is planned and created  for my music video is looking into there styles and fashions, the likes and dislikes and there favourite genres and type of music video.

For my music video my main target audience will be 17-22 year olds. There will be no concentration on a specific gender as I think the music video will be understood and accessed by all.

Demographics

Gender: male

Age: 18 to 25

Income: average

Nationality: British

Ethnicity: white 

personality and life style. 

Someone who looks beyond the official top 40 and other charts, and someone who is fascinated about lyrical attributes as well as the talents of each band member. He feels very passionately about music in general and although he is constantly searching for the new and bright upcoming band he never forgets about those historical bands who arguably if never existed we would never have seen some of the main talents we are experiencing (Beatles, Jimi Hendrix, Bob Dylan, Queen). He subscribes to daily rock and blues magazines and is in a band himself. He plays guitar. He is very  in his views and would stand up against the majority to argue them. 

Media consumption: Subscribes to weekly magazines and although he loves to listen download music from iTunes and Spotify he also loves CDs and records in which he plays on his Hi-fi. He isn't overly into TV, but loves to watch the occasional movie comedy. Because of this he owns and iPod classic with 180 GB as he doesn't need an iPod touch, smartphone or tablet because his main source of entertainment.