digipack analysis 2

Digipacks 2

JAY Z AND LINKIN PARK- collison course

Front cover- Linkin park are a rock band with an electronic feel to them and Jay z is a very well known rapper. We can see that on the front cover there is the graffiti pattern behind the writing. This may represent the hip hop side of the album and the brown behind it may represent the more rock side, combining the two together can attract fans from both genres meaning twice as many buyers of the CD. The name of the album collision course describes the merging of the two different genres. 

The same sort of dark colours are kept throughout the album as seen on the CD. This makes the album look professional and keeps the colour scheme consistent. I will keep my colour scheme consistent when I come to do my digipack as it makes it more aesthetically pleasing. We see the font on both the front cover and on the CD are made so it looks 3D, this makes it more eye catching to the audience. 

On the inside flap there is information about live performances, content of the dvd and studio features. This offers a higher incentive to the fans to buy the digipack as they are getting more information and more features then they would just buying the normal album. Then of course there is the track list, again keeping a constant colour scheme through out the whole album. By using covers of Jay z songs this then targets a larger audience as the better known songs are being played by different artists and merging different genres. 

Examples of digipacks

Digipacks analysis 

Digipack were first created to give fans more information and features when buying CDs, in the idea that this will attract buyers in a similar way to a music video. This gives fans a reason to buy the CD rather then just download via iTunes or the internet.
The example I am going to use is ACDC's digipack of there album Back In black. 

Front cover- The front cover to this album is very simplistic, no pictures, no patterns just the name of the band and the album. But this doesn't make it any less eye catching to the audience as it relates to the name of the album. The colour black is a rebellious colour which relates to the rock genre stereotype. By having the main focus be on the album name make the buyer think more about how this could relate to ACDC and the songs with in the album.




CD- the dark, gloomy and mysterious odours on the CD suggest gives off idea of what the album may contain and the tone of some of the songs. The simple colours all over the Digipack may suggest that the songs are not going to have any miraculous changes, just the four band members playing there original sort of music. This proves to be true in the song Back in black, which most people see to be one of the most famous rock songs of the 80s and even with its simple tune, one of the most well known guitar riffs.

Track list- the white writing on the black background makes the tracks stand out and easy to see.
by using black it keeps the colour scheme the same throughout the whole album, this keeps the buyers thoughts about the album the same.







in general the CD is fairly simple but this can work to an artists advantage as it can stand out just as much to a CD that is packed with colour.

Digipacks

Why use Digipacks? 

Digipacks can be used to inform the audience of more information about the CD and so on. They are usually used to attract audiences and create more buyers by there aesthetics and advantages to normal  CDs. It fold out into a display of information about the album, including album name, track name, pictures of band and other extra information.

acoustic music conventions

acoustic music conventions

MISE-EN-SCENE- there is no particular way that acoustic artists dress apart from some who may dress in an indie style. this is to show the that its all about the music for them and not about dressing in a particular way to provide themselves with fame and popularity. The main focus is on there instruments to show off there talent to the viewers. the location that acoustic videos are often filmed inure fairly peaceful locations such as in fields or in the studio. They often follow a story line that relates to the lyrics.

CAMERA TECHNIQUES- the camera usually concentrates on the instrument they are playing, most commonly an acoustic guitar.

Acoustic music is the genre I will most likely use for my music video. This is because the lyrics are easy to relate to and you can come up with and create some great story lines that are linked with the tone and rhythm of the song. 

Initial reasearch

Initial reasearch

I gave three questionaires out to find out what music and music videos these students were into. This is what they said:

ZOE SAID:

JADE SAID:

SOPHIE SAID:

conventions of dance and electric music

conventions of dance and electric music

MISE-EN-SCENE- Dance videos are often located in clubs where the atmosphere is upbeat and fits the tone of the song. Although the DJ is not doing anything he is still shown with his equipment to show off his musical talent. Females are often shown with little clothing on and the men are seen as very dominant. The crowds in the club are often predominately women with provocative clothing. Other locations where dance music videos may be filmed is in tropical locations, large boats, beaches or large beach houses. An example of this is Jennifer Lopez- on the floor.    

CAMERA TECHNIQUES- As there are no specific instruments to be zoomed in on the main focus is on the crowd and the singer (if there is one). there are lots of shots from up high which shows the whole crowd in the club dancing and so on. This then shows the mood and how everyone is having a great time, this attracts viewers. 

EDITING- often high tech lighting is used so that it fits the beat and gives of club vibes.  

rock music video conventions

rock music video conventions 

rock music is usually filmed in a performance format. This is the band usually being filmed in there natural environment, such as having a band practice or being filmed live. There is often a story which then intertwines with them performing live. Modern rock music tends to have more story based music videos, unlike older rock which is found to still dominate the rock industry tend to just have videos of them performing live and only for the most popular songs will there be videos as there was firstly limited people who had television and also the technology for filming was no where near as advanced as we see it today. Some examples of this are  Led Zeppelin, Jimi Hendrix and Guns & Roses.

                                         Led Zeppelin- going to California (live at earls court)  

MISE-EN-SCENE- Rock music can be stereotyped to be seen as rebellious and fighting against society, especially the sub genre of heavy metal. The clothing often worn by rock stars is often either very simple or very extreme, For example David Bowie used to dress very femininity in the days of glam rock, where as Iggy pop use not even wear a shirt even at the age of sixty. rock stars often have a piece of clothing that they are remembered by and that resembles them. 

Freddie Mercury always sang with a half microphone stand, something is remembered for.  

for example Slash, who is the guitarist in Guns & Roses wear his top hat and that is something that he is remembered by.

        

likely locations for a music video are arenas and stadiums if the bands music is them at a concert, for louder and more thrash metal the location may be in dark and mysterious places (e.g a forest, abandoned warehouse or buildings).



CAMERA TECHNIQUES- The lead singer is often the main focus of the band and there will be less shots of the drummer, guitarist and other musicians in the band. There are often close ups of the instruments that they are playing to display the talents that they have to the audience. Hand held camera techniques are used to show what it would be there to see them live and to recreate the atmosphere. Even if the song is not particularly good by making the atmosphere seem very lively it makes the watcher of the video feel that they are a very talented band. An example of this is Cage the elephant, come a little closer. 

EDITING- The editing often has to change the frame fairly quickly so that they can focus on each band member for a certain amount of time. Also the editing often has to represent the mood of the song and its pace.